LOE DESIGN was established in 1995. Over the past more than ten years, Loe, as a professional design planning and design consulting company, has dedicated itself to providing brand-oriented product design and related design services to global manufacturing enterprises. Since the establishment, LOE has developed into a large-scale, diverse and international design company based on pragmatic spirit and outstanding strength. In the successful cooperation with the international top enterprises and design organizations, LOE keeps improving and upgrading its design capability, creates more effective design process and design management model, and gradually sets up design industrial image and standard with Chinese characteristics. Through years of unremitting efforts, LOE has won 19 design awards both at home and abroad, including Red dot, iF, G-mark, and cooperated with over 1000 clients. LOE has become one of the largest-scale, most active industrial design companies in Shanghai. It takes design research and design planning as the necessary product development means, and enjoy a good reputation from the cooperative enterprise both at home and abroad. Among the list of LOE’s clients, there are many famous domestic and foreign enterprises, such as Intel, Panasonic, Electrolux, P&G, Johnson, KONE, Huawei, Midea, Joyoung, Aishida, etc.. A great deal of design practice enriches our understanding about product manufacturing and sales. In 2000, LOE began to grow rapidly in Chinese industrial design. Through the first-stage gestation and accumulation, LOE spurred with long accumulation. It expands

business with a series of international enterprises, such as Toshiba, KONE, Rapid, Intel and 3M. International design demand and design conception brings LOE not only successful product, but also new conception and thought. Design survey and analysis becomes an absolutely necessary part of design process, and systematic theory of product design and new concept of product image planning has been gradually formed. In 2005, LOE cooperated with TEAGUE to jointly provide product image design (Product Identity) for Huawei. It is the first enterprise engaged in product image integration. During several years thereafter, LOE generalized such conception and service to some domestically famous enterprises, such as Kelong, Hisense, Midea, Joyoung, etc.. In 2007, as a member of “GREENCHAIN Enterprise Consultant Alliance”, LOE well exchanged with the internationally frontest enterprises and academic organizations, and devoted itself to development of sustainable design research and new design experience together with them. In 2008, LOE began to enter enterprise policy study sector. Based on long-term cooperation with enterprises, it conducted more all-sided study by taking design as a strategic factor of enterprise, making design management become the core competence of enterprise. In 2009, LOE won the title of “Shanghai Master Design House” jointly issued by Shanghai Municipal Development & Reform Commission, Shanghai Municipal Economic and Information Commission, Shanghai Industrial Design Association., which not only confirmed the design capability of LOE, but also put forward higher requirement. LOE will guide design planning and design services by continuous development and in-depth design research work so as to form a complete idea industrial chain.

LOE has established a good relation with excellent design colleges, such as Shanghai Tongji University, with continuous cooperation in design research and “production-study-research” sectors. Tongji University is the member of CUMULUS Alliance, which brings great convenience for LOE to convert advanced design conception and master the up-to-date design trend. LOE also keeps trying in cross-domain design and development of design thought. It works hard to combine some international new trends, such as service design, system design, experience design, inclusive design and sustainable development design, with enterprise interests, and convert them into the real productivity. China’s economic development creates unprecedented environment for Chinese design, and also offers a broader stage for designers. LOE’s growth experience is also a portraiture of China’s industrial design companies, which shows that more and more China’s design will go to the world through Chinese manufacturing.